Amazon Prime Video’s new AI tech matches lips to dubbed audio

Amazon’s Prime Video has begun offering an AI-enhanced dubbing feature that modifies on-screen mouth movements to better match translated, human-dubbed audio. The company says the tool combines artificial intelligence with visual effects techniques to produce the lip alignment.

The capability is being rolled out with the English dub of the German series Maxton Hall and is available to subscribers worldwide for the show’s first two seasons. Prime Video also indicated it intends to extend the technology to additional titles beyond Maxton Hall, and the feature will be included when the show’s third season arrives on December 9.

This is an extension of Prime Video’s earlier experiments with AI-assisted dubbing: last year the streamer tested AI-aided dubbing in English and Spanish across a slate of 12 films and TV shows, including El Cid: La Leyenda, Mi Mamá Lora, and Long Lost. The new lip-syncing rollout places Prime Video among other platforms exploring AI localization; Meta and YouTube recently introduced AI auto-dubbing tools that include an optional lip-sync setting for creators.

Prime Video presented the announcement as part of its ongoing efforts to improve dubbed content, positioning the technology as a way to make translated dialogue feel more naturally integrated on screen. The Verge reported the developments and Emma Roth authored the piece summarizing the launch and context.