Apple is holding its iPhone launch event on September 9
Apple announced on Wednesday that its next launch event is taking place on September 9, with a “Surprise and Shine” tagline. The event is expected to be a notable one, as Apple is rumored to unveil its long-awaited foldable iPhone.

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Key Facts
- Fact 1: Apple announced on Wednesday that its next launch event is taking place on September 9, with a “Surprise and Shine” tagline.
- Fact 2: Ternus is scheduled to take the reins of the tech giant from Tim Cook on September 1.
- Fact 3: Apple is expected to announce the new iPhone 18 Pro and iPhone 18 Pro Max, but the two models are rumored to be relatively iterative upgrades rather than a major redesign.
- Fact 4: Reports have indicated that the company won’t be announcing the standard iPhone 18 until next year.
Apple announced on Wednesday that its next launch event is taking place on September 9, with a “Surprise and Shine” tagline. The event is expected to be a notable one, as Apple is rumored to unveil its long-awaited foldable iPhone.
It’ll also be the first Apple event with John Ternus as CEO. Ternus is scheduled to take the reins of the tech giant from Tim Cook on September 1. Apple is expected to announce the new iPhone 18 Pro and iPhone 18 Pro Max, but the two models are rumored to be relatively iterative upgrades rather than a major redesign.
(Original synthesis pending human/AI review — generated by the stub provider by selecting real sentences from the source material, not by writing new analysis or commentary.)
Original source: TechCrunch
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