Apple’s new foldable phone is $1,999

Apple introduced its first foldable smartphone, the iPhone Duo, during a Wednesday launch event at the company’s headquarters. The device will carry a $1,999 retail price and go on sale Oct. 23, the company said.

By AI NewsroomPublished about 1 hour agoUpdated about 1 hour ago0 views

Why It Matters

The iPhone Duo marks Apple’s entry into the foldable-phone market and carries the highest retail price the company has charged for an iPhone, signaling a push into a pricier segment of consumer smartphones. Those two facts together may shape expectations for Apple’s product positioning and consumer demand.

Key Facts

Product name: iPhone Duo
Type: Apple's first foldable smartphone
Unveiled: Wednesday at Apple’s "Sunrise and Shine" launch event
Launch location: Apple headquarters
Retail price: $1,999 — Apple’s highest iPhone sticker price to date

Apple formally entered the foldable-phone market on Wednesday, unveiling the iPhone Duo at a company event called "Sunrise and Shine" held at its headquarters. The model represents Apple’s first foray into devices with folding displays after long-standing market speculation.

Apple said the iPhone Duo will carry a $1,999 retail price, marking the steepest sticker price the company has placed on an iPhone so far. The company presented the pricing as part of its product reveal during the headquarters event.

The company announced that the iPhone Duo will be available for purchase beginning Oct. 23. Apple showcased the device and its arrival date during the live presentation at its campus.

The iPhone Duo’s debut ends years of anticipation for a foldable handset from Apple and positions the company in the premium end of the growing foldable segment. Further details on specifications, configurations and regional availability were presented at the event.