Bitcoin Suisse to Cut Up to Half Its Swiss Jobs in Overseas Shift

Bitcoin Suisse announced plans to relocate up to 60 positions from its Zug headquarters to overseas sites as part of a strategic shift in the firm's business model. The roles targeted are mainly back-office and administrative jobs that the company intends to move to Bratislava in Slovakia or to Vietnam, where it aims to build out a new office in coming years. The move accompanies a broader pivot away from being primarily a Swiss crypto specialist toward offering wealth and asset management services to high-net-worth clients, family offices and institutional investors. Management has been laying regulatory groundwork for that expansion, securing a MiCAR license in Liechtenstein, digital-asset and investment licenses in Bermuda, and full approval from Abu Dhabi's regulator during the summer. Employees at the Zug office were briefed at a town hall and the firm said the exact number of cuts will be finalized after a 10-day consultation period. Bitcoin Suisse told media that the first layoffs are expected to take effect before the end of the year. The company emphasized that the relocations are concentrated in support functions rather than client-facing or strategic roles. Group CEO Andrej Majcen described the change as a cost-driven decision, saying the same services can be delivered more cheaply from Bratislava or Vietnam, and stressed that the relocation is not a response to the wider crypto downturn. He also said Zug will remain the company headquarters, the Bitcoin Suisse name will be retained, and the firm remains open to potential acquisitions in Switzerland.