Bluesky adds an ‘algorithmic opt-out’ feature for those who don’t want to go viral

In Brief Posted: 1:15 PM PDT · August 27, 2026 Image Credits:Matteo Della Torre/NurPhoto / Getty Images After adding support for longer videos just yesterday, open social network Bluesky on Thursday introduced a new algorithmic opt-out feature that allows users to stop their posts from appearing in the app’s main Discover feed. That algorithmic feed can currently surface any post on Bluesky’s network, as posts on the network are public by default.

To be clear, this latest change isn’t a way to make posts private — Bluesky is still working on rolling out support for private data at the protocol level. Instead, the feature simply makes a user’s public posts less discoverable to people outside their existing personal network. The company says it created the feature because not everyone using its social media site wants to go viral.

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