ChatGPT can now virtually try on clothes for you

OpenAI has rolled out two new shopping capabilities for ChatGPT intended to help users visualize and save fashion items. The first, a Try On option, appears as a button in ChatGPT’s shopping results and lets people upload a selfie or full-body photo so the assistant can show how clothes or accessories might look on them. Users can also provide an image of an item—such as a screenshot from a website—and ask ChatGPT to apply that item in the try-on preview. Both features rely on OpenAI’s recently launched ChatGPT Images 2.5 model, which the company says produces more natural lighting and richer textures, follows editing instructions more reliably, and lowers image generation latency. The second addition, called Favorites, gives users a Library inside the app where they can store discovered products; OpenAI notes that try-on images will be saved alongside favorited items. OpenAI framed these updates as part of broader efforts to extend ChatGPT’s usefulness for shopping. The assistant can already be asked to assemble outfits from a described style or to identify purchasable pieces from photos of celebrities’ looks. That kind of functionality moves the assistant into discovery and inspiration roles that have been occupied by services such as Pinterest and Google. The rollout comes after OpenAI’s previous shopping experiments produced mixed results—the company abandoned an instant checkout idea that underperformed—and amid industry debate about how proactive AI recommendations should be. It also follows Google’s launch of a virtual try-on feature last year, meaning ChatGPT’s new tools arrive in a competitive landscape for image-based commerce tools.