Ema raises $77M as AI starts eating into enterprise software and services
Ema, a startup that automates multi-step corporate processes using coordinated AI agents, raised $77 million in a Series B round led by Creaegis. The financing brings the companys lifetime funding to $140 million as it pushes to replace parts of traditional enterprise software and IT services.
Why It Matters
The raise highlights how AI automation is beginning to capture spending that historically went to SaaS and IT service providers, as startups and major AI labs compete to deploy models and integrations inside enterprise workflows. Emas traction and expanded valuation signal investor appetite for companies that combine models, integrations, and orchestration to deliver end-to-end business automation.
Key Facts
- New funding: $77 million Series B
- Total funding to date: $140 million
- Lead investor: Creaegis (Bengaluru-based)
- Existing investors increasing stakes: Accel, Section 32, Prosus
- Round structure: Entirely primary equity; no debt or secondary transactions disclosed
Ema raised $77 million in a Series B financing led by Bengaluru-based Creaegis, bringing the startups total capital raised to $140 million. Existing backers Accel, Section 32 and Prosus increased their stakes in the round, which the company said consisted solely of primary equity. Ema declined to disclose its updated valuation, but said it more than quadrupled since its prior round in 2024.
Founded in 2023 by former Google and Coinbase executive Surojit Chatterjee and ex-Okta executive Souvik Sen, Ema builds what it calls "AI employees": systems that coordinate multiple AI agents to execute multi-step business processes across HR, IT and finance. Rather than replacing single-task automation, the company wraps around existing enterprise applications and orchestrates workflows end-to-end, with the stated aim of reducing reliance on some traditional software products over time.
Ema reported more than 50 active enterprise deals, over 1 million active enterprise users, and in excess of 5 million actions and queries handled. Customers named by the company include NTT DATA, Hitachi, ADP, PwC, Google, KPMG, Wipro and Microsoft. Over the past two years the startup said revenue has grown 50-fold and that revenue bookings have surpassed $150 million; the bookings figure reflects the total value of multiyear contracts, including two- and three-year deals, rather than annual recurring revenue. The company declined to share its current annualized revenue run rate.
Chatterjee said Emas platform can draw on more than 150 models, including frontier and open-source options, and that progress by leading AI labs helps rather than hinders Emas proposition. He also noted that over 90% of customers have expanded beyond initial use cases and that the companys net dollar retention is about 180%. Ema reported gross margins near 80% and said its pricing is tied to completed tasks and business outcomes rather than seat counts or token consumption.
The new capital will primarily fund go-to-market expansion, especially sales and marketing, after the company spent its early period focused on product development. Headquartered in Mountain View, Ema has grown to nearly 200 employees with offices in Bengaluru, London and Vancouver, and plans to push further into Asia-Pacific, South America and parts of the Middle East over the next year.
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