Flipboard acquires Graze, the feed builder working to monetize the open social web
Flipboard, the news magazine software company that has more recently invested in the open social web — the umbrella term for social platforms that let users, not one company, control their own data and audience — is making another big bet on that ecosystem. The company on Wednesday announced it’s acquiring the Portland-based feed-building startup Graze, which has been working to monetize the open social web by allowing feed creators to support themselves via ads.
Why It Matters
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Key Facts
- Fact 1: Since launching 21 months ago, Graze has sent over 41 billion posts to some 12 million people, the company says.
- Fact 2: Meanwhile, the ad revenue is split 70/30 with Graze, with the majority of the revenue going to the feed’s creator.
- Fact 3: At present, Graze has north of 7,000 feeds on its platform, and around 60% of its traffic is monetized.
- Fact 4: Flipboard isn’t disclosing the acquisition’s terms, but this was a small deal, as Graze had only raised $1 million at the beginning of 2025 and has just two team members.
Flipboard, the news magazine software company that has more recently invested in the open social web — the umbrella term for social platforms that let users, not one company, control their own data and audience — is making another big bet on that ecosystem. The company on Wednesday announced it’s acquiring the Portland-based feed-building startup Graze, which has been working to monetize the open social web by allowing feed creators to support themselves via ads.
Graze today offers tools to build, customize, publish, and manage Bluesky feeds, which are curated post streams that users can set as their home feed, pin for quick access, or pull into other apps built on Bluesky’s AT Protocol (an open technical standard that lets different apps share the same social network). Since launching 21 months ago, Graze has sent over 41 billion posts to some 12 million people, the company says. The idea is that curators and communities can build their own feeds to turn their expertise into income.
(Original synthesis pending human/AI review — generated by the stub provider by selecting real sentences from the source material, not by writing new analysis or commentary.)
Original source: TechCrunch — Startups
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