Google reportedly tests paying publishers for AI search results

Google has launched a trial program that compensates publishers whose content is used in its generative AI search features, according to a report by The Information. The pilot, which Digiday previously said started less than a year ago, includes roughly 100 participating publishers. Payments are tied to how much a publisher’s material contributes to AI Overviews and AI Mode in Search, as well as to responses generated by Google’s Gemini chatbot. The Information’s reporting includes concrete examples of payouts under the program: an outlet that joined when the pilot began reportedly received more than $1 million over a year, while another publisher that signed on later has been paid in the ballpark of $50,000 to $60,000. Google has not publicly disclosed the full terms or the exact methodology used to measure contribution and allocate payments. The pilot comes amid growing criticism from publishers and scrutiny from regulators over Google’s AI search changes. Critics and some news organizations say AI-generated summaries and answers can siphon traffic away from original reporting. In June, UK authorities ruled that publishers must be allowed to opt out of appearing in Google’s AI search features, and the European Union has opened an investigation and ordered changes related to the product’s effect on web traffic. By testing direct payments, Google appears to be experimenting with a commercial response to those concerns, though it remains unclear whether the pilot will expand, what criteria will determine eligibility, or how payments would scale if the program becomes permanent. The report frames the effort as part of Google’s broader attempt to manage publisher relations and regulatory pressures as it rolls out AI-driven search capabilities.