How to watch Apple’s foldable iPhone announcement
Apple will stream its annual iPhone event on Wednesday, September 9 at 10 a.m. PDT, with live coverage available on YouTube and Apple’s events website. The company is widely expected to unveil a foldable iPhone Ultra alongside iPhone 18 Pro and iPhone 18 Pro Max models, with additional hardware updates possible.
Why It Matters
The announcement could mark Apple’s formal entry into the foldable smartphone market roughly seven years after competitors introduced the form factor, and it is the first major product reveal under new CEO John Ternus following Tim Cook’s departure.
Key Facts
- Event date and time: Wednesday, September 9, 2026 at 10 a.m. PDT
- Where to watch: YouTube live stream and Apple’s events website
- Event title: “Surprise and shine”
- Expected flagship: Foldable iPhone Ultra (rumored) — possible $2,000 price
- Other expected phones: iPhone 18 Pro and iPhone 18 Pro Max; standard iPhone 18 not expected until next year (2027)
Apple’s annual iPhone event will be broadcast live on Wednesday, September 9 at 10 a.m. PDT. The company has set up a YouTube livestream for the “Surprise and shine” presentation and will also host the feed on its own events site; YouTube users can set reminder notifications to be alerted when the stream begins.
The centerpiece of expectations for the event is a foldable iPhone Ultra, which would represent Apple’s first foldable handset and arrive about seven years after similar devices from other manufacturers. Reports also point to refreshed Pro-tier phones — the iPhone 18 Pro and iPhone 18 Pro Max — for buyers who prefer a traditional form factor or who may not want to pay the high price being rumored for the Ultra.
Apple may announce additional hardware at the event, with possible updates mentioned in advance including a new HomePod, AirPods equipped with cameras, and new Apple Watch models. Details on features and availability for any of these items have not been confirmed.
This presentation will be the first major product reveal under Apple’s new chief executive, John Ternus, following Tim Cook’s departure. The company’s choice of devices and messaging at this event will be closely watched as an early indicator of how Apple plans to navigate new product categories and pricing strategies.
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