How to watch Apple’s September 9th launch event

Apple will livestream its September hardware event, billed as "Surprise and shine," from Apple Park on Wednesday, September 9 at 1 PM ET / 10 AM PT. Viewers can watch the presentation on Apple’s website, through the Apple TV app, or on YouTube. The show arrives shortly after John Ternus took over as CEO on September 1, marking the company’s first product reveal under his leadership. Expectations center on new iPhone hardware, although the base iPhone 18 may be held back until early next year according to reports. Instead, Apple is widely expected to introduce the iPhone 18 Pro and Pro Max at the September event; leaks and reporting suggest these models could gain larger batteries, a smaller Dynamic Island, and a long-rumored variable aperture camera. Dummy-model photos shared in leaks also suggest a palette that may include black, silver, light blue, and a dark cherry purple. Analysts and reports further warn that the Pro models may come with price increases. A major talking point is Apple’s possible first foldable phone, variously referred to in rumors as an "iPhone Duo" or "iPhone Ultra Duo." Leaked dummy images indicate a passport-style fold similar to Samsung’s Galaxy Z Fold 8 and the Xiaomi 18 Fold, devices that debuted earlier this year. If Apple unveils a foldable, it would enter a segment already refreshed by competitors, raising questions about how Apple’s first entry will compare despite arriving later. Wearables and accessories may also appear. Bloomberg reporting suggests the Apple Watch Series 12 could reintroduce a premium ceramic case option and bring new band colors and configurations while likely retaining the current overall design; new health features such as always-on heart rate sensing are possible. AirPods are also due for an update: an iterative AirPods 5 could appear, but reports indicate camera-equipped AirPods leaked last month are not expected until 2027.