Instagram cracks down on AI accounts pretending to be human
Thomas Ricker is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.

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Key Facts
- Fact 1: He’s been a tech journalist for 20 years.
Thomas Ricker is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.
Instagram is finally taking steps to address the rise of fake AI-influencer accounts that have gotten harder to spot. It’s also renaming the “AI creator” label to “AI-generated profile” to make it clear when a profile features an AI-generated person that’s not a real human being. “We’ve heard that people don’t like seeing a profile that seems human, only to find out later that the person featured is AI-generated,” said Instagram in a blog post.
(Original synthesis pending human/AI review — generated by the stub provider by selecting real sentences from the source material, not by writing new analysis or commentary.)
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