Morpho Blames AI Marketing Tool for Deleted Post Saying Its Own Curator Business Model is Broken
Morpho's official X account posted and then deleted a message asserting that most curator businesses are not self-sustaining from vault fees and rely on private distribution agreements. Aave founder Stani Kulechov described the message as highly bearish for MORPHO holders, and Morpho CEO Paul Frambot said a third-party AI marketing tool was responsible for publishing the post.
Why It Matters
The incident touches on governance and communications risks for crypto projects, and raises questions about the reliability of automated marketing tools when they post sensitive or potentially market-moving commentary. It also highlights scrutiny from influential industry figures like Aave's founder.
Key Facts
- Platform: Morpho's official X account
- Claim in deleted post: Most curator businesses are not self-sustaining from vault fees and depend on private distribution agreements
- Post status: Deleted the same day it was published
- Reaction: Aave founder Stani Kulechov called it the most bearish take for MORPHO holders
- Morpho's explanation: CEO Paul Frambot said a third-party AI marketing tool published the post
A message posted to Morpho's official X account claimed that "most curator businesses are not self-sustaining from vault fees" and that their revenue model relies on private distribution agreements. The same message was removed from the account later that day.
The post drew attention from industry figures, with Aave founder Stani Kulechov describing the statement as the "most bearish take for MORPHO holders." The comment underscores how public communications from protocol teams can quickly attract scrutiny and influence community sentiment.
Morpho's CEO Paul Frambot responded to the incident by attributing the publication to a third-party artificial intelligence marketing tool. According to Frambot, the post was generated and published by that external tool rather than originating as an intentional company statement.
The episode highlights operational risks tied to automated marketing and content tools in the crypto sector, as well as the importance of controls around official social media channels. Morpho deleted the post the same day, and the company characterized the publication as the action of an outside AI service.
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