Roblox is making it easier to build games with AI — and play them outside Roblox

At its annual developer conference, Roblox unveiled multiple updates aimed at making it easier to create games and to play them outside the core Roblox app. The company highlighted improvements to its generative-AI game creation tool, broader NPC functionality, offline play options for users, and new financial products for creators. Roblox said its “Build” feature, which lets users generate games from natural-language prompts, is moving beyond its initial New Zealand test and will be available in Serbia and Singapore. The tool is gaining desktop support for big-screen creation, an expanded asset library, and finer iterative controls; later this year a prompt-based scene generator will be added and integrated into Roblox Studio. On distribution, Roblox plans to let creators publish games as separate apps on mobile, PC, and consoles while continuing to use Roblox as the underlying engine. Players will also be able to join games in a web browser via a link by year-end, reflecting a push to broaden where developer-created experiences can be accessed. Additional platform features include NPCs capable of assisting with tasks such as playtesting, an offline mode so games can run with weak network connections, and a Friends chat tab that travels with players and supports voice typing. Roblox also announced discovery algorithm tweaks to recommend shorter games to younger users and longer-play titles to older users, new 2D game capabilities (orthographic camera and sprite-sheet import), and a Moments feed update enabling in-clip avatar purchases. On the creator-finance side, Roblox is launching a Roblox Wallet — provided in partnership with Airwallex for U.S. users 18 and older — to enable next-business-day payouts and bank transfers, and it teased a Roblox Card arriving next year. The company noted that creators have earned more than $5 billion on the platform since 2013, with $1.7 billion earned in the past 12 months; Roblox founder and CEO David Baszucki said players spent over 29 billion hours on the platform last quarter across 180 countries.