Samsung raised prices on the Galaxy S26 by $100

Samsung has raised prices for almost every model in its Galaxy S26 series on the company’s US website, with most configurations marked up by $100. The base Galaxy S26 with 256GB of storage now carries a $999 price tag, up from $899. Other models that rose by $100 include the S26 512GB, S26 Plus 256GB and 512GB, and the S26 Ultra 256GB and 512GB. The S26 Ultra’s 1TB model saw a larger increase of $200, moving from $1,799 to $1,999. The S26 FE remains at $699 on Samsung’s site and did not receive the same $100 bump, though that starting price is still higher than last year’s S25 FE. When combined with earlier price increases at launch, the base S26 is $200 more expensive than the base S25 would have been. Samsung’s lineup joins a broader industry trend in 2026 of higher flagship prices: the report notes that Apple and Google have also increased the prices of their phones this year. Samsung previously attributed an earlier $100 step-up at launch partly to rising RAM costs. The changes were spotted and summarized by Phone Arena and reported by The Verge. Samsung’s site currently reflects the updated pricing for most S26 models, indicating the increase is in effect for US buyers.