Snapchat makes it easier to plan events and meetups
Snapchat is rolling out Plans, a set of in-app tools to help users turn conversations into real-world meetups. The features let people create events, invite up to 200 friends, track RSVPs, and manage upcoming and past events from a dedicated tab on their profiles.
Why It Matters
Snap hopes these features will keep users engaged inside the app amid challenges retaining users in important markets. The company’s leadership focus on eyewear projects adds urgency to product moves that drive everyday usage.
Key Facts
- Product name: Plans
- Invites capacity: Up to 200 friends
- Dynamic visuals: Invitations use dynamic Bitmoji that update as friends respond
- Where invites are sent: One-to-one chat
- RSVPs and reminders: Users can track RSVPs; reminders are sent automatically before events
Snapchat is introducing Plans, a collection of features aimed at turning group-chat discussions into real-life gatherings without leaving the app. Users can create events with full details, invite friends directly through one-to-one chats, and monitor who’s coming via built-in RSVP tracking. Invitations can include animated Bitmoji that change as invitees respond, and the system will send automatic reminders to attendees ahead of scheduled start times. The product supports invites to as many as 200 people and adds a “My Plans” tab on user profiles so people can see both upcoming and past events in one place. The move is part of Snapchat’s broader effort to make the app a hub for everyday coordination and social activity. By embedding event planning into existing chat flows, Snap aims to reduce friction between making plans and following through on them. That focus may be timely: Snap has been facing difficulty retaining users in key markets, and consolidating more activity inside the app could help increase return visits. At the same time, the company’s leadership attention to eyewear projects has left product features like Plans more important to sustaining core engagement.
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