Snapchat takes aim at Partiful with new event-planning features
Snapchat launched "Snapchat Plans," a set of in-app tools for creating, sharing and managing real-world events with friends. The features let users invite up to 200 people, send invitations via one-on-one chats, collect RSVPs and track details such as time, location and attendees all in one place.
Why It Matters
The move puts Snapchat into direct competition with event-invitation platforms like Partiful and follows other tech entrants such as Apple's Invites, reflecting a broader shift as younger users increasingly use dedicated apps to arrange in-person meetups rather than relying on group chats or general social feeds.
Key Facts
- Product name: Snapchat Plans
- Announcement timing: Announced on Thursday (per source)
- Guest limit: Up to 200 friends can be invited
- How invitations are delivered: Sent directly within a one-on-one chat with each invited friend
- RSVP options: "Going," "Maybe," or "Can't Go"
Snapchat this week introduced "Snapchat Plans," a new suite of features that lets users create, share and manage real-world events from inside the app. Hosts can set a title, date and time, invite friends and update event details in one place. The company positioned the tools as useful for a wide range of gatherings, from birthday parties and sporting events to study sessions and weekend hangouts.
Invitations are delivered through individual chats with each invited contact, and guests respond with one of three RSVP statuses: "Going," "Maybe," or "Can't Go." Hosts can view the full guest list, add more people, and modify event details after creation. Guests may change their RSVP at any time and will receive a reminder one hour before an event starts.
Snapchat is also adding a "My Plans" section to user profiles so people can quickly browse current, upcoming and past events, and when viewing a friend's profile users will see events they share. The company says Snapchat Plans are private and require invites to participate, aiming to reduce missed meetups caused by buried messages or lost details.
The launch signals Snapchat's push beyond facilitating online communication toward helping orchestrate in-person experiences, entering territory occupied by standalone invitation platforms such as Partiful. It also follows other tech efforts in the space — Apple released an app called Invites last year — reflecting how younger users are turning to dedicated tools to organize get-togethers rather than relying solely on group chats or broader social networks.
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