Universal Music is launching an AI music platform with ElevenLabs

Universal Music Group announced it is partnering with ElevenLabs to create a new AI-powered music platform that will let users remix, mash up, and otherwise rework tracks drawn from UMG’s library of licensed songs. The collaboration is being structured under a multiyear licensing agreement and will provide access to material from UMG’s catalog for user-generated creations. The companies said artists will retain the choice of whether to take part in the platform, and the partnership will include development of additional products and fan experiences over time; the announcement did not provide further specifics about those future offerings. UMG and ElevenLabs also said the new platform will operate separately from ElevenLabs’ existing Music API and the ElevenMusic generator. The deal adds to UMG’s growing roster of AI-related arrangements — the label is working on another AI music project with Udio and has previously reached licensing agreements with companies including Spotify and Nvidia. In its announcement, ElevenLabs’ CEO Mati Staniszewski said the collaboration is intended to enable new experiences for fans while ensuring artists and songwriters are compensated. Industry activity around licensed AI models has continued to accelerate: the announcement came as other firms are releasing models and services trained on industry catalogs, illustrating a broader shift toward licensed, label-backed AI tools for music discovery and creation.