How media impacts digital technology adoption in US and Brazilian agriculture

How media impacts digital technology adoption in US and Brazilian agriculture

Digital technologies on the farm improve efficiency, productivity, and profits, but few farmers are taking full advantage of available tools. According to University of Illinois Urbana-Champaign researchers, communication channels play an important role in farmers’ decision-making process around technology adoption. Digital technologies on the farm improve efficiency, productivity, and profits, but few farmers are taking full advantage of available tools. According to University of Illinois Urbana-Champaign researchers, communication channels play an important role in farmers’ decision-making process around technology adoption. Agriculture Phys.org – latest science and technology news stories

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