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What Is Strategy (MSTR)? The Bitcoin Treasury Company

In brief Formerly software firm MicroStrategy, Strategy transitioned to a Bitcoin treasury company model after adopting BTC as its primary reserve asset at the behest of co-founder and chair Michael Saylor Strategy has sold 6,948 BTC for roughly $432.5 million since May, abandoning its "never sell Bitcoin" stance in favour of a goal to "never be a net seller." It now holds two separate pools of dollars alongside its Bitcoin: a USD Reserve ring-fenced for dividends and interest, and an unrestricted USD Cash account that can be spent on anything, including buying more Bitcoin. Today, Strategy is one of the most important institutions in cryptocurrency, but it didn't start out that way.