Bluesky wants to give you your own domain on the open web

Bluesky has applied to ICANN to create a new top-level domain, .bsky, which would let users convert longer Bluesky addresses into shorter domain-based names like sarahp.bsky. The company says the application will be published by ICANN on October 7, 2026, and that the approval process is expected to take 18 to 24 months.

By AI Newsroom· Reviewed by Pranav, Founder & Editor-in-ChiefPublished 1 minute agoUpdated 1 minute ago0 views

Bluesky wants to give you your own domain on the open web

Why It Matters

If approved, .bsky would let Bluesky users own a concise, web-native identifier and could allow the platform to expand profiles into fuller personal home pages. Bluesky also says it does not intend to sell or monetize the domain names, framing the move as consistent with control of online identity.

Key Facts

Applicant: Bluesky (CEO Toni Schneider announced the application)
Proposed domain: .bsky
ICANN publication date: October 7, 2026
Expected process length: 18 to 24 months
Example handle change: @sarahp.bsky.social -> sarahp.bsky

Bluesky has applied to the Internet Corporation for Assigned Names and Numbers (ICANN) to create a new top-level domain, .bsky, the company’s CEO Toni Schneider said on Monday. If the application is approved, Bluesky users would be able to convert existing, longer handles such as @sarahp.bsky.social into shorter domain-style names like sarahp.bsky.

ICANN is set to publish applications for new domains on October 7, 2026, and Bluesky’s request will be included in that batch. Schneider said the overall approval process typically spans 18 to 24 months, meaning users should not expect immediate changes to their handles.

Bluesky told TechCrunch it has not yet finalized how .bsky names would be requested, registered, or allocated. The company did say it does not plan to sell or otherwise monetize the domain registrations, a stance Bluesky COO Rose Wang linked to the platform’s commitment to users owning their online presence rather than renting it from a centralized service.

Beyond shorter handles, Bluesky suggested the move could open new ways to present user profiles, transforming them from basic pages that display a bio and posts into more comprehensive personal home pages that establish a person’s identity across the open web. The company did not provide implementation details or a rollout timeline beyond the ICANN process estimate.