Emmys will move from broadcast TV to Prime Video in 2027

Amazon announced that Prime Video will exclusively stream the Emmy Awards beginning in 2027 under a six-year deal that makes the ceremony’s broadcast available worldwide on the platform. The move ends the long-standing practice of the show rotating among broadcast networks and will allow non-Prime subscribers to watch the telecast on Prime Video.

By AI Newsroom· Reviewed by Pranav, Founder & Editor-in-ChiefPublished 12 minutes agoUpdated 12 minutes ago0 views

Emmys will move from broadcast TV to Prime Video in 2027

Why It Matters

This is the first time the Emmys will have a single dedicated home after decades of rotating among ABC, CBS, Fox and NBC, reflecting a broader industry trend of major awards ceremonies shifting from broadcast television to streaming platforms. The agreement follows declining linear TV ratings for the Emmys and growing streaming distribution for other awards shows.

Key Facts

Announced by: Amazon
Platform: Prime Video
Start year: 2027
Length of deal: Six years
Availability: Streaming worldwide in over 240 countries and territories; accessible to non-Amazon Prime subscribers on Prime Video.

Amazon said Prime Video will be the exclusive home of the Emmy Awards starting in 2027, under a six-year arrangement that will stream the ceremony live around the world. The company said the telecast will be available in more than 240 countries and territories, and that viewers who do not subscribe to Amazon Prime will still be able to watch the show on the Prime Video service. Terms of the agreement were not disclosed.

The deal marks the first time the Emmys have had a single, dedicated broadcast partner. For roughly seven decades the ceremony moved among broadcast networks including ABC, CBS, Fox and NBC. Industry coverage noted that the shift to a streaming home follows concerns about falling linear-TV viewership for the awards. The 78th Primetime Emmy Awards on NBC drew about 6.87 million viewers this year, down nearly 10% from the prior year but above the series' all-time low of 4.3 million in January 2024, according to reporting cited by the AP.

The Emmys’ move to Prime Video aligns with a broader pattern of major awards shows migrating to streaming platforms. The Academy of Motion Picture Arts and Sciences previously announced that YouTube will stream the Oscars beginning in 2029, and Netflix has carried the Screen Actors Guild Awards since 2024. Those shifts reflect distributors and rights holders experimenting with digital-only or streamer-led windows for live awards programming.

Amazon did not release financial details or specify whether the Emmys will continue to appear on any linear broadcast outlets during the Prime Video window. The company framed the deal as a global streaming arrangement for the ceremony, which will take effect with the 2027 broadcast year.