Call it AI, call it Super Intelligence, only 2% of consumers are buying it
Major tech CEOs including Mark Zuckerberg, Jeff Bezos, Elon Musk and Anthropic’s Dario Amodei signed an AI safety pledge at a White House meeting that President Donald Trump described as “morally binding.” Trump also issued an executive order formally labeling AI as “super intelligence,” while companies such as Meta and OpenAI reposition their consumer-facing products amid indications that much AI investment is flowing into enterprise use cases.
Why It Matters
The White House convening and the executive order signal heightened federal attention to AI governance and public positioning, while industry moves and funding patterns suggest commercial momentum is concentrated in enterprise applications rather than consumer products.
Key Facts
- White House meeting: Major tech CEOs including Zuckerberg, Bezos, Musk and Anthropic’s Dario Amodei attended and signed an AI safety pledge
- President's comment: President Donald Trump called the AI safety pledge 'morally binding'
- Executive order: Trump signed an executive order rebranding AI as 'super intelligence'
- Company positioning: Meta and OpenAI are presenting friendlier faces on their AI products
- Investment trend: TechCrunch notes the largest AI funding appears to be coming from enterprise rather than consumer markets
This week the White House hosted a high-profile gathering of tech executives to sign a shared AI safety pledge, drawing leaders such as Mark Zuckerberg, Jeff Bezos, Elon Musk and Anthropic’s Dario Amodei. President Donald Trump described the agreement as 'morally binding' and simultaneously signed an executive order that officially rebrands artificial intelligence as 'super intelligence.' The convening underscores the federal government's active role in shaping AI policy and public rhetoric.
Tech companies continue to recalibrate how they present AI to consumers. The report notes that Meta and OpenAI have been putting friendlier faces on their AI products, even as funding and commercial activity suggest enterprise customers are driving much of the investment. That separation between consumer-facing initiatives and enterprise-focused spending frames current industry dynamics.
The episode of TechCrunch’s Equity podcast that covered these developments also reviewed broader market signals. Panelists discussed startup and IPO activity, highlighting moves such as Oura’s decision to pull its IPO, the leak of Anthropic’s S-1 filing, and indications that OpenAI has returned to private funding — all cited as evidence of public markets becoming more selective.
The show touched on several notable startup financings and product deployments: Quartermaster’s $140 million raise for real-time maritime sensors; Atomic, a supply-chain startup reportedly handling 90% of DoorDash’s purchasing; and Charter Space’s $5 million round to provide insurance for satellites. TechCrunch also promoted its upcoming Disrupt 2026 event, where Equity will record a live show.
Contributors to the episode and the report include TechCrunch staffers Kirsten Korosec, Anthony Ha, Sean O’Kane and producer Theresa Loconsolo, with contact details and bios listed in the original coverage.
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Original source: TechCrunch — Startups