Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll

Daydream rolled out two iPhone features that turn saved outfit pictures into shopping results and enable Siri-powered searches that don’t require opening the app. Both capabilities were developed using Apple’s iOS 27 developer tools and work only on iPhones running iOS 27 with Siri AI enabled and the Daydream app installed. The app is available for free on iOS.

The first feature leverages Apple’s image-context abilities to analyze photos stored in the iPhone Photos app. Daydream breaks an outfit down into component items—such as a sweater, pants, shoes or accessories—then searches its catalog of roughly 3 million products to surface exact matches or similar alternatives. If the photographed item is still sold, the app can link back to the retailer; if not, it offers comparable options. The system also accepts modification requests based on the image, for example seeking the same style in a different color.

The second addition lets users query Daydream through Siri using natural language, either by voice or text, without launching the app. Results are personalized and can draw on a user’s Daydream profile, including the app’s “Style Passport,” which stores details like sizes, preferred brands, style preferences and budget to tailor recommendations.

Daydream positions these updates as part of a broader push into AI-powered fashion discovery and a longer-term ambition to build a shopping agent that understands individual style across everyday touchpoints. The company, led by co-founder and CEO Julie Bornstein, argues its fashion-specific approach improves result relevance compared with general visual search tools. Daydream’s app, which launched last year, reports over 1.5 million shoppers browsing items from more than 325 retailers and about 10,000 brands, including names like Anthropologie, Gucci, Uniqlo and Nordstrom.