Meta bets on AI agent Muse to catch up in AI race
Meta introduced Muse, a personal AI agent that the company says can handle everyday tasks and act autonomously on users’ behalf. The release is part of a multi-billion-dollar strategy overhaul intended to revive Meta’s position in the competitive AI landscape dominated by firms such as OpenAI, Anthropic and Google.
Why It Matters
Meta positions Muse as a way to put AI tools into broad consumer hands while explicitly framing the product as a step to close the gap with leading AI rivals. If adopted widely, an agent that can act independently on users’ goals could shift how people interact with online services and platforms.
Key Facts
- Product name: Muse
- Company: Meta
- Purpose: Personal AI agent to assist with everyday tasks and projects
- Capabilities cited by Meta: Open a browser, fill out forms, negotiate on users’ behalf, continue working in background and return for approvals
- Task examples: Online shopping, sending emails, planning a trip
Meta announced Muse as a consumer-facing AI agent designed to take on routine tasks and longer projects with minimal ongoing input from users. The company describes Muse as able to perform actions such as opening a browser, completing web forms and negotiating, and says the agent can continue working after the user closes the app. For situations that require user consent—like purchases—Meta says Muse will seek approval before proceeding.
The company plans to launch Muse in the United States on iOS, Android and via muse.ai, and noted that AI glasses support is "coming soon." Meta said the assistant will be free for most users but that paid subscription options will be offered for people who want additional capabilities; the firm did not provide details about pricing or what limits the free tier will include. Meta framed Muse as "a first step" toward agents that take on more of the work so people can focus on other priorities.
Meta presented Muse as part of a broader, multi-billion-dollar strategy overhaul intended to revive the company’s weak standing in the AI race and help it catch up with competitors including OpenAI, Anthropic and Google. The announcement included a lighthearted reminder for users to switch their agent off during screenings. Meta did not release further specifics about subscription tiers, technical limits, or a broader rollout timeline.
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