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Meta rolls out new AI tools to detect ads that secretly lead to child sexual abuse material

Meta said it removed or acted on 33.2 million pieces of child sexual exploitation content on Facebook and Instagram in the first half of 2026, most of it identified by automated systems. The company is introducing new AI tools — including a large language model to detect so-called “signposting” in ads and a red-teaming agent — to find ads and accounts that covertly direct users to illegal content off-platform.