Meta is going to let you build games with AI right on your phone

Meta announced two new tools that let users create games with AI prompts: Horizon Create, a mobile app, and Horizon Studio, a browser-based tool with more granular controls. Both apps will enter early access with a waitlist, and Meta plans to surface published titles on Facebook and Instagram where they can be played directly in feeds.

By AI Newsroom· Reviewed by Pranav, Founder & Editor-in-ChiefPublished 11 minutes agoUpdated 11 minutes ago0 views

Meta is going to let you build games with AI right on your phone

Why It Matters

The move aims to boost content and adoption for Horizon by making creator-made games discoverable to Facebook and Instagram's large audiences and by lowering the barrier to game creation through AI-assisted tools. If successful, the strategy could change how casual mobile games are produced and distributed across Meta's social platforms.

Key Facts

Products announced: Horizon Create (mobile) and Horizon Studio (browser)
Creation method: Games can be created using AI prompts and refined with manual controls
Access: Both apps will be available in early access; interested users can join a waitlist
Distribution: Published Horizon games can be recommended on Facebook and Instagram and played natively in feeds
Featured capabilities: 2D and 3D games with progression systems, balanced difficulty, art direction, and multiplayer

Meta unveiled two development tools designed to let creators build games for its Horizon social platform using AI prompts. Horizon Create is a mobile application intended for quick, on-phone game creation, while Horizon Studio is a browser-based tool that offers more detailed controls for refining game elements. Both tools will enter early access and are available via a sign-up waitlist.

To help new games reach a wider audience, Meta said it will allow titles published from Create and Studio to be recommended and played directly within Facebook and Instagram feeds. The company described a flow where a user can tap a clip in a feed and join a multiplayer session almost immediately without downloading a separate app or leaving the social experience.

Meta said the tools enable creators to turn ideas into complete 2D or 3D mobile games and include features such as progression systems, balanced difficulty, art direction, and multiplayer, with options for further refinement. The announcement follows Meta's shift from Horizon as a VR offering toward a primary focus on mobile, and aligns with broader efforts across the company to integrate AI into product features.

The move puts Meta in a similar space as Roblox, which has also introduced AI-powered game generation features in its mobile app. Roblox reported having 123 million daily active users, while Horizon has not reached the same scale; a 2022 report from The Verge noted Horizon had about 300,000 monthly users. Meta's strategy appears aimed at increasing both the quantity of Horizon content and its discoverability across the company's social networks.