Meta’s Muse launches on iPad just a month after its mobile debut

Meta has expanded availability of its AI assistant Muse with a dedicated iPad app, following the service’s mobile debut earlier this month. The company launched Muse on iOS and Android on September 8, and market intelligence firm Sensor Tower estimates the app has accumulated roughly 6.6 million installs since then.

Muse functions as a personal agent that users can connect to email, calendars, billing, and other accounts to manage tasks such as booking reservations, ordering groceries, setting goals, and making purchases. Meta presents third-party services inside Muse as optional “connectors,” allowing users to selectively grant access depending on what they want the agent to handle.

With the iPad rollout, Meta expanded Muse’s connector list to include tools aimed at small businesses and creators — for example Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, and Zoom — plus integrations for Meta ad accounts and additions like Notion and Granola. The company has also been adding retail partners, including Best Buy, Gap, Sephora, Walmart, and Wayfair, which enable the agent to shop on those sites and complete transactions on users’ behalf.

Meta acknowledges that agent-driven shopping can run into problems when websites misidentify automated activity and block access. To address that, the company said it is collaborating with industry partners on an open standard that would let personal AI agents identify themselves to businesses, helping sites distinguish legitimate agents from malicious bots.