X Adds US 'Trade' Button to Cashtags With Coinbase, Kraken and Gemini

X has rolled out a U.S. Cashtag Partner Program that adds a 'Trade' option to supported Cashtag pages for stocks, ETFs and cryptocurrencies. The button surfaces on an asset's Cashtag page—where users can view price charts and related posts—and sends the user to a participating brokerage to proceed. X itself does not execute market, limit or other order types; it only provides the link into the partner's experience.

At launch, X listed five partner firms: Coinbase, Kraken, Gemini, Interactive Brokers and Moomoo. According to partner statements, the coverage and routing details vary. Gemini said its X connection covers stocks plus five specific crypto assets (ZEC, HYPE, BTC, ETH and SOL). Kraken indicated that U.S. users tapping any crypto Cashtag can be routed to Kraken, and the exchange noted access to a token catalog of more than 2,400 tokens—language that refers to Kraken’s overall token offering rather than a Cashtag count provided by X.

The user flow documented by X begins with finding an asset on the platform, tapping its Cashtag to view details and then selecting a listed brokerage. From there, existing customers are taken into the partner's account interface while new users can be directed to an account sign-up flow. The final steps—account authentication and the transaction itself—occur within the chosen brokerage’s mobile app or website.

Partners described the feature as a bridge between discovery and execution: Moomoo's guide framed the link from a stock conversation on X to the ticker on its platform, and Interactive Brokers said users could trade an asset spotted on X through IBKR. By design, the program keeps order execution and account management with the broker-dealers and exchanges that handle custody and trading.