Everything new coming to Meta’s AI agent Muse
At Meta's annual Connect keynote, CEO Mark Zuckerberg said the company is intensifying its push behind Muse, the personal AI agent launched in early September. Meta introduced multiple new capabilities — including a realtime digital avatar, integration with its smart glasses, Mac desktop control, a dedicated Muse email address, expanded retail and payments partnerships, and developer connectors — to deepen Muse’s presence across devices and services.

Why It Matters
The updates expand Muse from a cross-device assistant into a platform that can act autonomously across apps, handle transactions, and interact in real time, signaling Meta's effort to make the agent a central interface for everyday tasks and commerce. Those platform and partner moves could shape how consumers and businesses adopt AI assistants across devices and services.
Key Facts
- Product: Muse personal AI agent (avatar name: Jolly)
- Launch timeframe: Muse launched in early September
- Model: Muse Spark (Meta’s multimodal AI model for agentic work)
- New avatar model: Muse Realtime Avatar
- Device integrations announced: Meta AI glasses and Mac desktop
Meta used its Connect keynote to outline a range of new features for Muse, the company’s recently launched personal AI agent. Chief among the announcements was Muse Realtime Avatar, a new model that gives each user’s agent a distinct face, body, and voice and enables live video conversations. Meta demonstrated onstage how users could speak with that avatar to give tasks or ask questions in real time. The company also said Muse will be integrated into its smart glasses, allowing users to activate the agent with a wake word and interact via voice. Meta described use cases such as guided workouts, meal logging, appointment booking, and buying products seen through the glasses. The firm indicated the glasses integration will arrive in the coming months but did not provide a precise launch date. On desktop, Meta is expanding Muse to Mac users, enabling the agent to operate apps and continue tasks autonomously while a user steps away. Meta’s chief AI officer Alexandr Wang framed this as enabling Muse to manage small-business workflows and other multi-step jobs. Separately, Meta plans to issue a dedicated email address for Muse so the agent can be added to or handle email threads, with the feature coming “soon,” according to Wang. Commerce and partner integrations were a major focus: Meta highlighted existing ties with Stripe and Shopify and said Muse can access Shopify’s product catalog, use Shop Pay, and now has more PayPal support. New retail partners named at Connect include Best Buy, Gap, Sephora, Walmart, and Wayfair, and Meta said Muse will also connect with Expedia and soon Instacart. The company opened its connector platform to developers and received over 1,500 applications in under a week, aiming to let third parties build integrations for the agent. Zuckerberg framed Muse as central to Meta’s future AI strategy, calling it the company’s “centerpiece” and saying it will be free for a large token allotment with plans to monetize over time by taking small fees on transactions. Meta positioned Muse Spark as the underlying multimodal model powering these agentic features and described the product as intended to automate routine tasks across a user’s devices and services.
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